Short range signal emitters, whose name iBeacons is registered by Apple, and which via Bluetooth Low Energy (BLE) transmit a signal with a single identifier code that activates an application in a mobile device. This allows its position to be determined and enables individual interaction with it, personalising the communication and offers that each user receives depending on their preferences, location and personal data.

More information: how the Beacons work

Why we use them

To turn the mobile phone into a powerful and versatile personal assistant, creating personalised communication that allows what any person needs to know, visit or purchase to be achieved as fast and effectively as possible.

What we propose to our clients

The use of technology that allows more direct, personal and effective relating with consumers and target audience to increase impact and sales with lower installation and maintenance costs.

Sectors where we apply this technology

Shopping centres

To identify the client, to make specific offers to them, to launch notifications with promotions of their favourite products, to manage the personal assistance of salespeople and to know their needs based on their location.

Transport

The localisation of a device in a specific place allows passengers to be guided to their destinations with specific installations on areas, boarding gates and times depending on flights, trains and the details of each passenger.

Congresses

Detecting the arrivals of visitors and guests and speeding up the identification and registry process. Guidance is also possible through large enclosed complexes, comments can be received and personalised documentation sent.

Education and culture

The Beacons and a specific application can offer visitors to museums and cultural complexes personal guides with which to interact with certain contents depending on their interests and situation, and also to receive additional information.

Theme parks

Applications managed with Beacons allow heat maps to be established to manage visitor flows, to help them along their routes, to launch commercial offers and information in real time on waiting times and hotel bookings.

Sports complexes

The identification of each visitor and their location enables them to be guided to their destination and to be given detailed information on the event and commercial offers depending on their preferences and location.

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